SEPTEMBER 25, 2023

RaceTrac Partners with ICE Cobotics to Deliver Top-Notch Customer Experience

ICE Cobotics Cobi 18, robotic floor scrubber,  cleans at RaceTrac

Zeeland, Michigan: September 2023— RaceTrac, a leading convenience store chain operating under its mission of making people’s lives simpler and more enjoyable, has begun integrating autonomous floor scrubbers from ICE Cobotics in its Travel Center store locations. The adoption of this technology reaffirms RaceTrac’s commitment to prioritizing cleanliness for its guests. 

By utilizing Cobi 18, RaceTrac aims to enhance the well-being of both guests and employees. 

Cobi supports store associates by taking on the repetitive task of floor cleaning, reducing physical strain on staff and freeing up their time so they can focus on other critical cleaning tasks and helping guests. 

Cobi 18’s compact design is ideal for convenience stores as it easily navigates tight aisles and complex store layouts. Due to highly sophisticated technology, the machine can navigate next to glass and windows and even detect when cooler doors are open. Offered through ICE Cobotics’ all-inclusive subscription model, Cobi is an inexpensive way for convenience stores to aid staff. 

“We are excited to see the ease with which RaceTrac is implementing Cobi 18 across their locations and the immediate benefits they are seeing including access to confirmed clean data, increased cleaning consistency and efficiency, and hassle-free service through ICE Cobotics’ all-inclusive subscription” said Chris Wetmore, Vice President Sales at ICE Cobotics. “With this deployment, Cobi is quickly becoming the market leader for autonomous solutions in the C-store space.”

ICE Cobotics Cobi 18, autonomous floor scrubber, cleaning at RaceTrac convenience store

Well-lit parking lots and clean stores have always been a priority for RaceTrac, and the integration of Cobi 18 greatly increases the efficiency of many daily cleaning routines. Cobi’s effective cleaning technology in combination with its easy-to-use UI (user interface) make it a simple and repeatable solution for consistent cleaning in a 24/7 environment. Cobi’s consistent cleaning technology helps ensure the removal of dust and dirt from floors and minimizes the spread of contaminants, creating a healthier environment for everyone. 

RaceTrac has long been an innovator in the convenience store industry. By embracing Cobi 18, the company again sets new industry standards, while continuously striving to improve the overall guest experience.

“Leveraging innovation is a key component of RaceTrac’s mission to make people’s lives simpler and more enjoyable” said Mark Reese, the Vice President of Operations, Maintenance, and Store Support at RaceTrac. “Implementing Cobi in our Travel Center store locations allows us to put our people first while increasing the overall cleanliness of stores. Leveraging technology to provide cleaner stores and free up our team members to assist guests in finding ‘whatever gets them going,’ is just another step RaceTrac is excited to take to make sure that every visit is a great experience.” 


Founded in 2011, ICE Cobotics is an innovative floor cleaning technology and equipment company with offices in North America, Europe, and Asia. ICE Cobotics develops and offers a range of autonomous and intelligent solutions to help its clients achieve superior cleaning outcomes, greater efficiency, and a happier workforce.


Headquartered in Atlanta, Georgia, family-owned RaceTrac has been serving guests since 1934 and now operates over 570 convenience store locations in Alabama, Georgia, Florida, Kentucky, Louisiana, Mississippi, Texas and Tennessee. While operating under its mission of making people’s lives simpler and more enjoyable, RaceTrac stores offer guests an affordable one-stop-shop featuring a wide selection of food and beverage favorites, including Swirl World frozen desserts, freshly ground, freshly brewed coffee and competitively priced fuel. 

Follow ICE Cobotics on LinkedIn and Youtube

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